CRM Software (Customer relationship management) is not just the application of technology, but is a strategy to learn more about customers needs and behaviors in order to develop stronger relationships with them.
CRM software is a category of enterprise software that covers a broad set of applications and software designed to help businesses to manage customer data and customer relationship, access business information, automate sales, marketing and customer support and also manage employee, vendor, partner and customer relationships.
CRM is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships. CRM systems are points of contact between the customer and the company, which could include the company's website, telephone, live chat, direct mail, marketing materials and social media.
Benefits of CRM
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